Blog

In the world of entrepreneurship, the formula "[Customer + An Issue] x Your Business = Success" holds the key to success. Understand its components, set your goals, and achieve the maximum potential score. Read Time: 6 Minutes

Small business owners, your time is precious. Learn how to prioritize tasks effectively and channel your efforts toward achieving your business goals. Maximize your ROI by working smarter, not harder. Read Time: 6 Minutes

Unlock the power of timeless marketing, simplifying strategies to resonate with the unchanging essence of human nature. Dive into authentic connections, clarity, and consistency, shaping a lasting impact for your brand. Read Time: 4 Minutes

From ad-centric to story-centric marketing, discover the transformative power of storytelling in a saturated market, and how you can do the same. Learn how Nike transformed itself, inspiring you do the same. Read Time: 8 Minutes

Unlock the secrets of lasting brand loyalty through personality alignment. Explore why and how small businesses should infuse brand traits into their guidelines for deeper consumer connections and unwavering loyalty. Read Time: 4 Minutes

In the world of small entrepreneurship, emotions wield immense power. Tap into your customers' feelings, desires, and fears to create a compelling connection that drives action and boosts sales. Read Time: 4 Minutes

Discover the power of the 'Working with Me' template for small businesses. Enhance transparency, vulnerability, and team bonds. Streamline onboarding and unlock a culture of open communication, trust, and productivity. Read Time:

In the entrepreneurial journey, anxiety breeds preparation, fear sparks action, and stress fuels innovation. Discover how to leverage these emotions as catalysts for entrepreneurial triumph. Read Time:

Crafting a compelling tagline is essential for small businesses. Consider your growth stage; start with a USP-focused tagline for clarity, then transition to a UVP-based message for deeper connections with customers. Read Time: 8 Minutes

Discover the power of side hustles for potential entrepreneurs! Low-risk and fulfilling, side hustles let you test business ideas, develop skills, and create financial security while pursuing your passions. Unlock your entrepreneurial potential today! Read Time: 5 Minutes

From product awareness to brand affiliation, a thriving brand's journey is marked by clarity, unique selling propositions, and emotional connections. Discover the four stages of business growth on my blog. Read Time: 8 Minutes

Unlock your entrepreneurial potential by shifting your mindset from fear to abundance. Embrace failure as a stepping stone and believe in the countless ways you can succeed. Don't give up, try! Read Time: 5 Minutes

Unlock the power of Fear Setting as a lifestyle entrepreneur. Embrace, address, and conquer your fears by defining worst-case scenarios, taking proactive steps, and transforming fear into action and growth. Read Time: 7 Minutes Read Time:

Cutting corners by hiring cheap or inexperienced professionals may seem like a cost-saving measure. However, it often leads to compromised quality and prolonged timelines. Investing in expertise upfront pays off in long-term success and satisfaction. Learn more about The Project Management Triangle, and how it can save you money. Read Time: 4 Minutes

Introducing the Cordeeple Method: A revolutionary approach to marketing that revives courtship in business. Discover how this heartfelt strategy builds lasting and authentic relationships with consumers. Read Time: 5 Minutes

Fostering self-belief is vital for lifestyle entrepreneurs. Surround yourself with support, embrace failure as growth, and stay true to your vision. Let belief guide you to a fulfilling entrepreneurial journey. Read Time: 6 Minutes

Discover the game-changing approach that's reshaping marketing for small businesses. Human 2 Human (H2H) marketing bridges connections, fosters loyalty, and amplifies authenticity in an automated world. Explore its transformative power now. Read Time: 5 Minutes

Discover the Green Prescription, a natural stress relief inspired by Japanese forest bathing. Embrace the healing power of nature and unlock tranquility amidst the chaos of entrepreneurship. Your well-being awaits. Read Time: 4 Minutes

Unstuck Your Thinking: Embrace the power of "Progressive Detachment" in your entrepreneurial journey. By letting go of attachment to ideas, you open doors to innovation, growth, and the wisdom gained from each iteration. Fuel your success today. Read Time: 5 Minutes

Discover the transformative power of walk-through ideas for lifestyle entrepreneurs. In Marily Oppezzo's TED Talk, she reveals how walking can unleash creativity, reduce stress, and foster innovative thinking. Take a step towards success today. Read Time: 5 Minutes

Unveiling the Secrets of the Journey: Wisdom from Desert Wanderers for Lifestyle Entrepreneurs. Discover how embracing the unknown, staying resilient, and finding joy in every step unlocks the path to success and personal growth in the vast landscape of lifestyle entrepreneurship. Read Time: 5 Minutes

Discover the untapped power within you. Don't wait for unbearable pain to initiate change. Polly's story reminds us that true transformation requires courage, even when the discomfort may not be enough. Take action now and embrace your journey towards a fulfilling life. Read Time: 4 Minutes

The flight and freeze responses can hinder entrepreneurs. By cultivating resilience, embracing uncertainty, and breaking tasks down, entrepreneurs can overcome these modes and take meaningful action towards their goals. Read Time: 6 Mintues

Crafting a compelling perception can set your business apart. Learn from the story of fake tanks in WWII: shape perception, deliver excellence, and stand out to captivate your customers. Read Time: 5 Minutes

In this blog, we're going to talk about why having a clear brand identity is crucial to your business's success. If you're unsure of who your business is and what it stands for, you won't be able to meet your customers' needs effectively. We'll encourage you to prioritize developing your brand identity before catering to your customers, and by the end of the article, you'll have a better grasp of why it's so important and how it can give you an advantage in a competitive marketplace. Read Time: 7 Minutes

Embark on a personal journey of marketing simplicity tailored for small business owners and entrepreneurs. Discover the crucial lesson I learned about selling to humans while tackling declining sales. Inspired by Daniel H. Pink's "To Sell Is Human," witness the transformative power of focusing on customer pain points and increasing sales. Read Time: 5 Minutes

Embark on the transformative journey of becoming a lifestyle entrepreneur, where inner conflicts and battles with demons await. Choose to feed the wolf of positivity, surround yourself with like-minded individuals, and conquer doubt to achieve remarkable success. Read Time: 5 Minutes

Luck is not a mystical force beyond our control. It is the harmonious blend of hard work and seizing opportunities. By understanding this, we can shape our own luck and create a path to success that is fueled by determination, resilience, and a keen eye for potential breakthroughs. Read Time: 9 Minutes

Discover how to build a brand that lasts in today's competitive marketplace. From humanizing your brand and creating meaningful connections with your customers to staying consistent with your brand identity and measuring your success, learn the key strategies to create a brand that stands the test of time and resonates with your target audience. Read Time: 8 Minutes

Learn from my personal story of overcoming identity issues which I now use to help brands overcome theirs - helping others to build brands to last. Read Time: 10 Minutes